
Voice Of Customer and Audience Research Package
Gain powerful insights into your customers and what motivates them to buy.
Direct audience research is the best place to begin when starting a new business or content project.
Because there is simply no greater copy-hack than uncovering the exact language your customers use to:
- describe their problems,
- voice their deepest wants, and
- define what it is they have to do every day.
You gain an invaluable business asset (if you collect and store the data well) and can use it to create irresistible content and copy for your ideal customers
Gathering Voice of Customer data is a goldmine for growing your business
And sure, the process isn’t all that hard to work through. But it is time-consuming.
This is likely why – even though you know it’s incredibly valuable – it isn’t that high on your to-do list. Not because you don’t think it’s important. But because you legitimately don’t have the bandwidth to do it yourself.
I mean, you have to craft the survey, create it in a form-builder, send out your emails, collect all the answers, and then…work through all that data to come up with something meaningful that can shape your content moving forward.
It’s a lot of work.
But that’s where I come in.
Let me do the heavy lifting for you
If you pick up the VOC Audience Research Package, I’ll work with you directly to get the following done:
- Craft thoughtful, well-structured, and open-ended survey questions
- Load and create the survey in your tool of choice
- Write the email copy for your survey request + one follow-up
- Review the survey results and sort them into buckets of Who, Pains, Gains, and JTBD
- Analyze the results and create an asset that informs your marketing moving forward
- Highlight content ideas that can be used for blog articles, email content, sales funnel, landing pages, and more.
Cost: $1500 USD
Also included
- Weekly async check-in
- Project management via Notion
- Option for a Zoom call if necessary