Work for yourself—not by yourself.
Hi, I’m Claire.
I help solopreneurs create real progress—with systems that cut through chaos and support that keeps self-sabotage in check.
People Love Projects exists to help self-employed creators stay focused, follow through, and finally build the solo business they believe in—without burning out or doing it all alone.
Subscribe to Flourish—my free weekly newsletter for solopreneurs who want to get things done without being their own worst enemy.
The truth is…
Self-employment gives you freedom AND a front-row seat to your own sabotage.
When it’s all on you to make progress, everything gets personal.
And if you don’t execute the way you want to…
Or things get done, but not the right things…
You end up battling with some pretty nasty side effects:
- Self-doubt spirals
- Crippling procrastination
- Ever-simmering imposter syndrome…
The emotional turmoil alone is enough to make anyone quit.
After 7+ years freelancing, I’ve learned that the secret to staying sane—and making meaningful progress—isn’t hustle.
It’s having the right systems and emotional scaffolding to support your work.
These tools don’t just organize your tasks—they transform how you manage yourself.
And the best part? You don’t have to figure it all out alone.
A different strategy…
If you want to grow, you can’t keep operating in survival mode.
Maybe you’ve made it this far on sheer willpower—holding it all together with mental duct tape.
But if you want to:
- earn more without burning out
- create time for what matters
- work with more focus, clarity, and peace
…you need more than motivation.
You need a system that works with your brain—not against it.
Starting with you…
Flourish isn’t just a newsletter—it’s a weekly reset for your solo career.
I write Flourish for solopreneurs who are trying to build something meaningful, without losing their minds.
Every issue includes tools, quotes, mindset shifts, and system upgrades to help you:
- close the gap between what you know and what you do
- get traction on the goals that matter, and
- build a self-employed life that actually feels good
Because better work starts with better self-management.
Subscribe to Flourish Newsletter
At People Love Projects
We help creators execute their best ideas
Stop hoarding courses. Start implementing.
Move from theory to real results with a free 10-day email course.
In the first lesson, I’ll expose you to the “hidden how-to” that keeps solopreneurs stuck. And show you how to actually apply what you learn without overthinking every step.
Focus your growth in less than 10 minutes a week.
Subscribe to Flourish for weekly insights on systems, self-management, and turning your best ideas into real progress.
Stop letting your best ideas collect dust! Learn to do the work that matters most.
Email Marketing for creators who want elegance and ease.
The best creators I know use email to power their business. The rest? They wish they had.
As a certified Kit (formerly ConvertKit) expert and longtime writer, I help you simplify your strategy and make email marketing your hardest-working employee.
Tame your tasks and beat procrastination—with a simple board.
Ditch the to-do app and join the free 3-day Personal Kanban Challenge to get your workflow out of your head and into motion.
It’s practical, visual, and wildly effective (even if nothing else has worked).
Testimonials
What my clients are saying
“Very few project managers are also creative–Claire is one of those few.
Not only does she save my professional life on a weekly basis by keeping projects on-track and top of mind, but she’s also a terrific content writer.
Anyone looking for top-shelf operations help will be lucky if Claire has time on her calendar for your project.”
Sonia Simone
Founder, Creative Fierce
“Before taking Claire’s workshop, my business was in complete and utter chaos.
Total overwhelm every day. Very little productivity. Even when I had chunks of time to do real work, I would flounder around and waste the time.
But after Claire’s training — I immediately fell in love with the concept of a tactile to-do list. I created my Kanban board the next day, and have been using it every day since then.”
Beth Hayden
Writer, Beth Hayden
“I loved working with Claire. During our roadmapping session she managed to distill something complicated into clear, easy steps. This made it effortless to execute that plan when the time was right.
For the project itself, the copywriting was excellent and sounded just like I’d write it.
She added extra elements and details that I didn’t think of (and would probably have had to rush at the last second). It was so nice to be able to focus on creating the product and not on the launch emails.”
Laura Elizabeth
Founder, Client Portal
About Claire Emerson
The origin story
Once upon a time (okay, it was 2014), I was a Monday-dreading twenty-something going through a quarter-life crisis.
Fed up with the staleness and unfulfilling nature of my corporate finance job—I decided to start an online business. I started three businesses actually (two failed, one triumphed.)
But failures or not, all three required a mind-blowing list of new things to learn and, more importantly—do.
If you’re self-employed, then you know what I’m talking about
The up-skilling required to go from employee to gainfully self-employed is no joke. There is a constant tug-of-war between feeling accomplished and feeling incompetent.
But despite that struggle, after three years of persisting—I felt like I finally “made it.” By 2018, I was earning on par with my previous corporate job, working fewer hours, and best of all…
I was doing challenging, interesting work that I enjoyed.
It made me happier every day. And despite the sometimes overwhelming ups and downs—I counted this as a success.
Self-management is self-nourishment
In those first few years of self-employment, I developed much more than a liveable income—two things that would serve me infinitely longer than my freelance career ever would…
- I regained my love for learning and creating (and ditched the crippling perfectionism)
- I focused on cultivating, nourishing, and nurturing my self-management systems (so I could spend my time, energy, and attention more intentionally).
Now, these systems enable me to:
- learn new things
- apply new skills
- build new habits
And ultimately, organize and manage myself, my work, and my family with more ease.
These same systems can inspire you to flourish in self-employment, too.
Each week I share the best resources I can find on self-management, human flourishing and executing your best ideas–in my newsletter Flourish.
It’s designed to help you:
- Deepen your self-awareness to lead a happier, more fulfilling life
- Evolve your habits and systems to match your goals and values
- Create an optimal environment designed for your best work
- Refine the way you manage yourself—and your projects—so you can feel good about how you spend your time, energy, and attention
You can subscribe (it’s free) below
